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BELASIA

Brand Builder in Taiwan

since 1985

WHAT WE DO?

With a world-wide sourcing experience and long-term collaboration with our suppliers, we are the key partner to deliver the product you’ve always dreamt of.

We source top quality products around the world, adapt the recipes to your taste, help you design the packaging you need and assist the manufacturers in making your ideal project become reality.

35+ YEARS OF EXPERIENCE

Established in 1985, BelAsia is specialized in importing snacks and beverages in Taiwan.

WE SOURCE

BelAsia has built a reputation by successfully sourcing for some of the most recognized and sought after international brands.

DESIGN

We help you design the packaging you need and assist the manufacturers in making your ideal project become reality. 

THE RIGHT PARTNER

Our team finds the partners that fit your need for the appropriate packaging with the goods you want.

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BelAsia developed a special division in charge of B2B corporate gifts and travel retails sectors. With the help and authorization of various multinational brands, we design corporate gifts within the special channels.

YOUR CONTACT FOR CORPORATE GIFTS

Are You Ready to

take your Brand to

the next level?

HOW WE DO IT?

We listen, we plan, we make it work and fulfill our client’s needs. We implement tailor-made solutions to meet client’s needs. For this, we make sure to remain flexible and strive at understanding deeply what matters most to our client while complying to the highest international standards.

We cherish and work on long-term and sustainable relationships. We accompany one’s project from the very beginning and help clients in solving any issues while negotiating for the best interest of all parties.

What we do?
Numbers

We Take Pride in Our Numbers

Our Partners

35+

YEARS OF EXPERIENCE

50K

PRODUCTS INSTALLED

3600+

BUSINESS PARTNERS

5

WORKING LANGUAGES

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WHO WE ARE ?

OUR VALUES

Our Team

BelAsia started in 1985 as a specialist in importing European snacks and beverages in Taiwan. Today we’ve levelled-up our game and broadened our services in Asia. We’ve become the experts to guide throughout each of your projects.

Within Belasia, we strive to

  • Be flexible and understand what matters most to our Clients 

  • Comply with high quality international standards

  • Follow-up/accompany Your projects from top to bottom

  • Work on a long-term and sustainable relationship;

  • Help you solve the problems and negotiate for the best interest for all parties

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Benoit LISMONDE

Founder

Benoit has consulted, developed and executed various projects for many global brands such as Benetton, Casino, Carrefour, Fnac and Auchan just to name a few.  He has been an expert in distribution channels for 35 years in Asia, Europe and in the Middle East. He also holds board and advisory roles with several companies in both Asia and Europe, all in the business and service sectors.

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Shenny CHEN

General Manager

Shenny held various management and executive positions in the sourcing and purchasing industries. She has more than 30 years of experience in project coordination, supply chain, staff management in both Asia and Europe. She understands and respects the culture from both sides and strives in doing business in a more transparent, honest and best possible way.

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Ken HUNG

Vice-General Manager

Ken has over 8 years of experience in the purchasing industries, including in the biggest French retail companies that export to Asia. He optimizes each process with his crew in the most efficient way and knows like no one how to manage various teams in their best interest. He implemented multiple tricks from his baseball team in his everyday work life to make sure we all work in harmony.

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Nicolas CHEN

Account Manager

Nicolas joined Belasia in 2014, he is the one that knows our clients’ best. He verifies all the points requested are realized, integrated and complies with the client’s inquiries. He has his fingers in many pies, is very resourceful and can help in fixing various issues within the company. Besides’ work, he is also a fine connoisseur in delicate cuisine and great taste.

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Cléo LISMONDE

Account Manager

Cleo joined the Belasia team in March 2017. She is a legal advisor specialized in EU IP law and speaks fluently 4 languages. She understands the culture in Europe and Asia as she lived in multiple countries in both parts of the world. She always makes sure all the proposals provided match our client needs completely. Outside of work, Cleo likes outdoor sports such as hiking, skiing and dragon boating.

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Jackie YEH

Purchase Manager

Since 2011, Jackie has been handling annual purchase plans while working with various famous retail companies, including the Dairy Farm Group, the Marine Harvest Group and Auchan International. She previously worked with the top key players from the market within the country and has brought to Belasia many important contacts from her previous experiences.

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Momo SU
Account Manager

Momo developed precious skills from three of the top retailers in Taiwan and deepened her e-commerce qualifications in the past ten years. She has unparalleled abilities in finding tailored solutions for our clients all around the world. Momo is also very sensible and makes sure no one is left aside within our team. During her freetime, she likes to cook and shares the delicacies she makes with people she cares about.

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